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Dongdao Announced as the Official Brand Design Services Exclusive Supplier of Beijing 2022 Games

Source:Beijing 202201/09/2020 17:17

Dongdao Creative Branding Group was announced as the official brand design services exclusive supplier of the Olympic and Paralympic Winter Games Beijing 2022 (hereinafter referred to as Beijing 2022 Games) at a press conference held at the Headquarters of Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (hereinafter referred to as Beijing 2022) on 1 September 2020.

Dongdao Announced as the Official Brand Design Services Exclusive Supplier of Beijing 2022 Games

Beijing 2022 Full-time Vice-President and Secretary General Han Zirong, Deputy Secretary General He Jianghai, and Dongdao Chairman Xie Jianjun attended the press conference. Han Zirong issued the nameplate of official brand design services exclusive supplier to Dongdao.

The Beijing 2022 Games is a landmark event for China in the new era. Since the launch of its marketing programme, Beijing 2022 has been committed to a green, inclusive, open and clean approach to delivering the Beijing 2022 Games, with the goal of developing new marketing strategies to secure both economic and social benefits, and raise funds, supplies and technical support and services for the Beijing 2022 Games.

Dongdao’s sponsorship is an achievement by the Beijing 2022 marketing programme in attracting the private sector to support the Games preparations, and will foster new impetus in Beijing 2022’s cultural activity planning and Brand, Identity and Look of the Games (hereinafter referred to as BIL) programme.

Beijing 2022 Culture and Ceremonies Department Director General Zhao Wei says that as a key element of modern Olympic Movement, culture has always been an indispensable part of the Olympic Games. Together with Dongdao, Beijing 2022 will stay committed to upgrading the quality and service level of BIL programme, and strive to deliver world-class BIL work which will not only reflect the features of our time and nationality, but also go down in the history of Olympics.

Xie Jianjun says that it is an honor for Dongdao to be the official brand design services exclusive supplier of the Beijing 2022 Games. Along with its 10 subsidiaries, Dongdao will spare no efforts in supporting Beijing 2022 to deliver a successful Games rich in Chinese style and design.

Dongdao is a leading enterprise in China’s brand creativity industry. Since its founding 23 years ago, on the virtue of its professionalism, Dongdao has provided professional design and brand creativity services for the 2014 APEC Summit, 2016 G20 Hangzhou Summit, 2017 BRICS Summit, Dialogue of Emerging Market and Developing Countries in 2017, Belt and Road Forum for International Cooperation in 2017, China International Import Expo 2018, Beijing Expo 2019, FIBA Basketball World Cup 2019 and many other international and domestic large events. In addition, Dongdao has already completed the Beijing 2022 Emblem Specification Manual and been involved in a series of brand design projects, such as core graphics and colour palette.

Beijing 2022 will provide Dongdao with quality services and a platform to help it play a greater role and achieve faster development.

As of 1 September 2020, Beijing 2022 has signed 34 corporate sponsors. A total of 10 Official Partners have been signed, including Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, CNPC, Sinopec Group, State Grid, and PICC Group. A total of 10 Official Sponsors have been signed, including Tsingtao Beer, Yanjing Beer, Arawana, Shunxin, Cultural Investment Holdings, Beijing Beiao Group, HYX, Qi-Anxin, Yuanfudao Online Education, and YumChina. Eight Official Exclusive Suppliers have been signed, including EF Education First, iFLYTEK, China Post, Hylink, Snickers, Hongyuan Group, 3TREES, and Dongdao. And six Official Suppliers have also been signed, namely, PWC, Suirui, Kingsoft, 1rock Technology, BGCTV, and HBTN.