Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022) held its 2nd Partnership Workshop in the form of video conference on 28 April. Over 300 participants across the world attended the event, including representatives from the International Olympic Committee (IOC), the International Paralympic Committee (IPC), Beijing 2022 Athletes’ Commission, 14 TOP partners, as well as 10 official partners, eight official sponsors, five official exclusive suppliers and two official suppliers of Beijing 2022.
To accommodate the different time zones of the international participants, the workshop had two sessions: one in the morning and the other in the afternoon. Xu Zhijun, Deputy Secretary General of Beijing 2022, addressed the workshop. He said it is an important platform and opportunity for uniting all partners to prepare for the Beijing 2022 Games. He added that Beijing 2022 would continuously perfect sponsor service level, safeguard sponsors’ legal rights, and make sure that sponsors fully enjoy the extensive economic and social benefits brought by the Olympic brand. Representatives from the IOC, the IPC, Beijing 2022 Athletes’ Commission and Marketing Department briefed the audience in turns. Nine functional areas (FAs) of Beijing 2022, namely, Marketing Partner Services, Ticketing, Licensing, Venues and Infrastructure, Accommodation, Transport, Arrivals and Departures, Communications and Culture, presented the latest progress and answered questions in their respective fields.
Since the COVID-19 outbreak, Beijing 2022 has been reinforcing epidemic prevention and control measures while stepping up the Games preparations, to protect the safety and health of its workforce and push ahead with Games preparations in an effective and orderly manner. Beijing 2022 prepared and distributed presentations on 17 topics to all marketing partners before the workshop, to keep them updated on the latest progress in a timely and comprehensive manner, and addressed their concerns on issues like hospitality, display, accommodation, transport and ticketing during the meeting.
The IOC and IPC speak highly of the workshop. Christian Voigt, Vice President of Marketing Development for the IOC, said he felt proud of Beijing 2022 holding the meeting in such an innovative and pragmatic way by combining data-sharing with video-conferencing, and believed the meeting provided a good opportunity for marketing partners to establish a strategic partnership with Beijing 2022. As IOC President Thomas Bach put it, “We are all together in this dark tunnel. We do not know how long this tunnel is, and we don’t know what is happening tomorrow. But we want the Olympic flame to be a light at the end of the tunnel.” Both the Tokyo 2020 and Beijing 2022 Games will serve as the light to encourage people to live healthily and actively and unite the world to overcome any difficulty and challenge. Mr. Voigt then congratulated Beijing 2022 on its innovative and strategic preparatory work, and believed it would surely deliver a “fantastic, extraordinary and excellent” Games that is “green, inclusive, open and clean.”
Alexis Schaefer, IPC’s Commercial, Broadcasting and Partnerships Director, said he looked forward to the Beijing 2022 Games, which would be the first Games where all the TOP partners are granted full rights to the Paralympic Winter Games. The Beijing 2022 Accessibility Guidelines not only sets clear requirements for accessible facilities and services across the venues, including competition venues, hotels and transport hubs, but also serves as an important drive for marketing partners to pay more attention to the Para sports. The success of the Beijing 2022 Games will surely promote the development of winter Para sports in China to a new level.
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