Snickers, a famous chocolate brand under Mars Wrigley, became Beijing 2022’s Official Chocolate Exclusive Supplier on 16 December 2019.
At the press conference held at Beijing 2022 Headquarters, Han Zirong, Full-time Vice President and Secretary General of Beijing 2022, handed over the Official Exclusive Supplier certificate to Li Dou, One Demand General Manager of Mars Wrigley China.
Yu Debin, Director General of Games Services Department at Beijing 2022, welcomed the new signing and stated that Snickers boasts a long and proud history of supporting major sporting events and is committed to honouring the Olympic Agenda 2020 and promoting sustainable development. The brand image is deeply rooted in the minds of consumers. “We believe that Snickers will continue to dedicate itself to supporting the Beijing 2022 Games with energy and passion.” Yu added.
Li Dou said, as the exclusive supplier of chocolate for the Beijing 2008 Olympic Games, Snickers has proven its ability in providing high-quality chocolates for the Games and conducting innovative brand communication among Chinese consumers. “Together with Beijing 2022, Snickers will help engage millions of people in winter sports and bring joy and happiness to their life”, Li assured.
As of December 16, a total of 10 Beijing 2022 Official Partners have been signed, including Bank of China, Air China, Yili Group, ANTA, China Unicom, Shougang Group, CNPC, Sinopec Group, State Grid, and PICC Group. A total of seven Official Sponsors have been signed, including Tsingtao Beer, Yanjing Beer, Jinlongyu, Shunxin, Cultural Investment Holdings, Beijing Beiao Group and Heng Yuan Xiang. Five Official Exclusive Suppliers have also been signed, namely, EF Education First, iFLYTEK, China Post, Hylink and Snickers.
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