2022年冬奥会中文官网首页导航

Beijing 2022 Signs EF Education First as Official Language Training Services Exclusive Supplier

Source:Beijing 202220/08/2019 13:01

Beijing 2022 Signs EF Education First as Official Language Training Services Exclusive Supplier

(Photo by Cui Jun)

On 20 August, 2019, EF Education First (EF) became the Official Language Training Services Exclusive Supplier of Beijing 2022.

At a ceremony held at the Organising Committee’s headquarters, Yan Cheng, Director General of Beijing 2022’s Human Resources Department, welcomed the new signing and stated, “EF’s long history in China and rich experience in providing language services at previous Olympic Games gives us confidence that EF will be a great partner to support our language training efforts for Beijing 2022.”

Beijing 2022 Signs EF Education First as Official Language Training Services Exclusive Supplier

(Photo by Cui Jun)

“Beijing 2022 and EF will jointly work out training plans, and organise a range of tailored and practical programmes for our paid staff, National Technical Officials, and volunteers, to help them adopt a global view and enhance their language abilities,” Yan added.

Beijing 2022 Signs EF Education First as Official Language Training Services Exclusive Supplier

(Photo by Cui Jun)

“As the Games return to China, EF is honoured to work with the Beijing Organising Committee again. EF’s mission of opening the world through education is fully aligned with the Olympic Movement’s promotion of international cooperation and cultural exchange. We are excited to continue building a legacy of language learning in China,” said EF China CEO Jacob Toren.

EF will draw on its vast experience directly related to the Games to deliver a language training programme in line with ‘Olympic Agenda 2020’, focusing on legacy and sustainability.

Han Zirong, Full-Time Vice President and Secretary General of Beijing 2022, attended the press conference and issued a certificate to EF.

Since its launch in February 2017, Beijing 2022’s Marketing Programme has seen great success. A total of nine Official Partners have been signed so far, including Bank of China (banking services), Air China (passenger air transportation services), Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), Sinopec Group (oil & gas), and State Grid (electricity utility services).

Five Tier-two Official Sponsors have been signed including Tsingtao Brewery Co., Ltd. (beer), Beijing Yanjing Brewery Co., Ltd. (beer), Arawana brand of Yihai Kerry Group (cooking oil and grains), Beijing Shunxin Agriculture Co., Ltd (fresh meat, seafood, fruit, and vegetables), and Cultural Investment Holdings (Cultural Event Planning and Management).

EF is the first Official Exclusive Supplier Beijing 2022 signed.