Shunxin Becomes Beijing 2022’s Official Sponsor

Source:Beijing202226/12/2018 16:50

Shunxin Becomes Beijing 2022’s Official Sponsor

On 26 December 2018, Beijing Shunxin Agriculture Co., Ltd. became an Official Sponsor of the Olympic and Paralympic Winter Games Beijing 2022.

An industry leader in the Chinese capital, Shunxin will supply Beijing 2022 with fresh meat, seafood, fruit, and vegetables, according to the partnership announced during a ceremony at the Organising Committee’s headquarters.

Zhang Jiandong, Vice Mayor of Beijing and Executive Vice President of Beijing 2022, unveiled a composite logo that juxtaposes the Shunxin trademark and Beijing 2022 emblems with Wang Ze, Board Chairman of Shunxin Holdings, the controlling shareholder of Beijing Shunxin Agriculture Co., Ltd..

Han Zirong, Secretary General of Beijing 2022, praised Shunxin for playing an important role in supplying Beijing residents with a variety of meat and produce for many years.

“Shunxin as an Official Sponsor carries our trust and we also have high hopes for the company, as food quality is key for the success of the Games,” Han said. “We expect Shunxin to strictly follow Olympic standards on food safety throughout the manufacturing and shipping processes.”

Wang Ze, Board Chairman of Shunxin Holdings, assured the audience that Shunxin would make utmost efforts to keep its promise to provide Beijing 2022 with safe meat and produce.

“We will follow first-class standards to achieve first-class quality and deliver first-class services for Beijing 2022,” Wang said.

Beijing 2022 launched its Marketing Programme in February 2017. It has seen great success so far. Eight tier-one Official Partners have been signed: Bank of China (banking services), Air China (passenger air transportation services), Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil & gas), and Sinopec Group (oil & gas).

The search for tier-two Official Sponsors has also been going on smoothly since August 2018. Tsingtao Brewery Co., Ltd. and Beijing Yanjing Brewery Co., Ltd. became Beijing 2022’s Official Beer Sponsors on 17 December, while the Arawana brand of the Yihai Kerry Group was announced as the Official Cooking Oil and Grains Products Sponsor on 20 December.

More Official Sponsors are expected to be signed in 2019.